I am a results-oriented Digital Analytics professional with 8+ years of experience transforming data into actionable insights that drive business growth and optimize performance.
As a Digital Analytics Manager at Scotiabank, I’ve automated reporting, identified $100K in marketing inefficiencies, and enhanced resource allocation by 20%. Proficient in PowerBI, Tableau, SQL, Python, and Adobe Analytics, I excel in data visualization and strategic decision-making.
A two-time "Best of the Best Culture Catalyst Award" winner, I bring innovation, collaboration, and a proven track record of delivering measurable value across industries.
Data cleaning, Univariate & Bivariate analysis, statistics, data mining & wrangling.
Linear & Logistic Regression, Gradient Descent, KNN, Naive Bayes, GridSearchCV.
ANN (artificial neural networks), CNN (Convolutional Neural Networks) and RNN (Recurrent Neural Networks)
Python, Pandas, NumPy
MySQL, MS SQL Server,PostgreSQL, Google Cloud Platform, BiqQuery
Tableau, Power BI, Seaborn and Matplotlib
Built & implemented a model to predict future stock predicitions of Google, Apple, Amazon, SP500, Tesla.
The goal of this project is to apply customer segmentation on the dataset for a Bank in New York City. Visualized and explored data set to check that the assumptions K-means makes are fulfilled. In order to segment customers, K-means clustering algorithm, elbow method and Autoencoders are used
Credit Card Fraud Detection - Machine Learning - The goal is to address the fraud credit card transactions so that the customers of credit card companies are not charged for items that they did not purchase.
Machine Learning using scikit-learn Design bank loan default database schema in MySQL Use Pandas for feature engineering. Train various models with Gridsearch for loan default prediction Model validation using f1-score
A deep learning project which uses CNN model in Tensorflow and Keras to predict and classify healthy and infected blood smear malaria images.
To analyse and understand the Toronto traffic collisions and the root cause of the accident, which would help the local government to take action in order to make neighbourhoods safer for driving.
Built & implemented a content-based Movie recommender system using SK Learn library. The cosine similarity metrics were used that denotes similarity between two movies.